To put it simply, a nuru massage is an erotic massage that originated in Japan. The masseuse uses his or her entire body to massage the client, providing more bodily contact than found in a traditional massage. The word “nuru” stems from a Japanese word for “slippery.” Why? Both the client and the masseuse are covered in Nuru massage gel. The gel is colorless, odorless and actually made of natural Nori Seaweed!.